How to Lose a Car in 10 days...

or "how I sold my 140,000 mile car for Blue Book* in ten days".

Part 2 - preparation

In addition to eBay, I used three other promotional avenues:

1. I registered built my own web site to display the pictures and description in addition to the eBay page. I wanted to put an ad on the back of my car but figured "cgi.ebay.com/......" would be illegible. I already had a hosting account at DreamHost so it was easy enough to pop in another domain and upload the site. Dreamhost
2. The posted the web site name www.buymygti.com on the back of my car in bright white removable vinyl letters. Even at speed these were easy to read. This meant that anybody seeing my car on the street could instantly figure it was for sale and could hook up to the Internet when they got home (or to work) and find the description of the car. I also linked directly to the auction so that they could also bid on it!
3. I also purchased some Google advertising to capture searchers looking for a "golf GTI" in San Diego. A few people also clicked through these ads to www.buymygti.com

How I sold my car on eBay part 3

*Reference to the Kelley Blue Book - trademark of Kelley Blue Book co. kbb.com. This car sold between the trade-in and private sale price given by Kelley Blue Book.